October 11, 2007 | Chris Garcia | Austin American-Statesman | Lifestyle
That song. We know that song.
It's twangy, eerie and iconic, all tangled in a familiar tumbleweed. In those first notes, it conjures desert loneliness and ghosts twisting in southwestern winds. Imagery flies: galloping horses, guns, sweat and dirt - the grandiose mythology of the cowboy and the American West.
For people of a certain age, Ennio Morricone's title anthem to "The Good, the Bad and the Ugly" is a rush to the head. It is also the ring tone on Marc English's cell phone. You hear it bleat and suddenly Clint Eastwood in a poncho has, for those few seconds, hijacked your brain.
Once you hang out with English - an award-winning Austin graphic designer who likes to live large, as if he's in his own epic movie - you know that's what he wants.
Your attention would be greatly appreciated. He wants you to hear him, see him. He wants to meet you. If you haven't taken notice, he'll introduce himself, just amble right up to your table in an Austin cafe and ask how your Spanish homework is going.
After sucking down a peach smoothie laced with green tea - "It's my dinner" - he does just that at Irie Bean Coffee Bar. There sits a woman, her face abstracted by the task at hand, pen scribbling. She sports ear buds, which means: I am in my bubble. Please do not pop it.
English doesn't care. He (pop!) enters her space. He trades some Spanish with her. She smiles. He's on his way.
Known for book, poster and catalog art, English calls himself a "design shaman," and does so without irony. And like most nonindigenous people who use the word shaman sans shame, be it Jim Morrison or Oliver Stone, English radiates a formidable zest for living, a gulping thirst for hair-blowing, mind-bending experiences, stuff that is bounding, sensual, transformative.
Autodidacts such as English cut their own roads. English has dabbled in acting and rock 'n' roll. He's an incurable film nut. He inhales books and freely, and unpretentiously, quotes Immanuel Kant, Mark Twain, Aristotle, "Casablanca" and "The Man Who Shot Liberty Valance." He rides horses across the Four Corners. He rode a camel across the Sahara. He used to ride a Harley-Davidson.
Since the late 1990s, English has fronted Marc English Design, located in a classic ranch house around the corner from Irie Bean that he shares with other artists. His office is a rave party of clutter and color, books and license plates, posters and stolen signs.
English is a multi-armed Shiva, pulling the books and artwork that have influenced his work over the decades: The Beatles' "Revolver" album cover that rattled him at age 10. The children's picture book of "The Iliad" and "The Odyssey" that blew his mind. American Indian rock art he investigated in the Four Corners when he was 26. Japanese ukiyo-e painting and the blinding poster art of Tadanori Yokoo. The opening credits to "The Good, the Bad and the Ugly." A poster of "Lawrence of Arabia."
The well appears bottomless.
"As a designer, I look at art and film and wonder, 'What can I take from it?'"
English, 49, was born and raised in the Boston area. When his parents divorced, his father would take him to the movies, from "Cool Hand Luke" to "The Wild Bunch." English sponged it up and remains one of Austin's most reliable movie fans. He's at every film festival and every glitzy premiere.
You can't miss him. His head is a fuzzy peach. A rebellious snaggletooth fronts a generous smile. Silver rings bejewel fingers. He dresses like an outlaw: denim and leather.
English's film love led him to the Austin Film Society, where he was a board member for six years. He continues to donate work to AFS, reinventing the nonprofit's branding, creating its collectible-worthy Essential Cinema Series posters and designing special event badges, including the catchy ones for the Quentin Tarantino festivals.
AFS co-founder and filmmaker Richard Link-later told English, "You took us from Kansas to Oz."
In many minds, English is responsible for some of the coolest and most extravagantly sophisticated DVD package designs out there. He's working on his sixth and seventh DVDs for the highly esteemed Criterion Collection, Monte Hellman's "Two-Lane Blacktop" and Alex Cox's "Walker."
This after creating acclaimed packages for "Dazed and Confused," "Naked," "My Own Private Idaho," "Border Radio" and "Slacker."
His latest project with Chronicle Books is also movie-related: the coffee-table companion book to Robert Zemeckis' upcoming "Beowulf."
"I want to do stuff that's so good, people want to steal it," English says.
For a poster he designed for an independent documentary, he got his wish.
"When I was told that people stole the posters, I'm like, 'Yes!' They saw something they recognized, they saw a spirit, and they want to possess that and put it on their wall," English says. "It touched them, it told them a story. Design needs to do two things: It has to inform and it has to add to beauty."
His cell phone rings. He doesn't take the call. This visual communicator and rock 'n' roll cowboy moves to his own jingle, a tune that happens to open one of the baddest Westerns ever made, a movie in which myths are immortalized.
"That's what we're doing here," English tells me. "We're building my myth."


AFS | Quentin Tarantino Film Fest
AFS | Texas Film Hall of Fame 09
AIGA | Design Ranch
AMF | Love Austin Music
Cambridge Friends School
KIRK
Kinsei
La Sonrisa Productions | Inside The Circle
Marc English Design | Since 1993
Mass. Association of Bank Council
Rancho Pancho
Tsogolo La Thanzi Centre
UT/Austin | School of Architecture
Unnatural Axe
ABC-TV | Healthy Start / Healthy Babies
ACADIA: Suicide, Sex & Success
AFS | 20th Retrospective
AIGA Austin | Love | Work
AIGA Boston | Touch of Power
AIGA Honolulu
AIGA Houston | Doug Sahm
AIGA Miami
AIGA Omaha | The Wolves of Texas
AIGA Philadelphia
AIGA Washington, D.C.
Angels You Left
Auburn University
BF/VF | Laurie Anderson
BF/VF | MIra Nair
HOW Design Conference 2007
La Sonrisa Productions | Inside the Circle
Manufacturing Dissent
NWAADC Perspective
Quinto Malo Films | One Minute to Nine
Ransom Center | Avant Garde Film
Ransom Center | Voyages
Texas Film Hall of Fame
Texas Writers Month | 2002 | Carpenter
Texas Writers Month | 2004 | Michener
Criterion | Border Radio
Criterion | Dazed and Confused
Criterion | Naked
Criterion | Two-Lane Blacktop
Criterion | Walker
Honora Jacob
Internet Police Alliance
Kinsei
Legacy Trails
AFS | 20th Retrospective
AFS | Austin Studios brochure
AFS | Texas Film Hall of Fame
Austin Chronicle | English: 2nd Language
Austin Film Society | PoV
Chronicle Books | Cooking Up A Storm
Chronicle Books | Where Flavor Was Born
City of Austin | Create Austin Cultural Plan
Houghton Mifflin | About Language
Indigenous Art of Coahuila
Massachusetts College of Art | Compton
Rockport Publishers | Designing Identity
Texas Fine Art Association | Pulp Fictions
Texas Writers Month
UT Department of Education
Vtel
AFS | Essential Cinema
AFS | Fundraising Invitation
AFS | Make Watch Love Film
Arts Alliance America | Inning By Inning
Booker Music | Craig Hella Johnson
Boston Brownies
Criterion | Border Radio
Criterion | Dazed and Confused
Criterion | Naked
Criterion | Slacker
Criterion | Two-Lane Blacktop
LOL
The Stains
Whole Foods Market | 365 Pasta | bag
Whole Foods Market | 365 Pasta | box
Whole Foods Market | Belgian Chocolates
Whole Foods Market | Pasta
Whole Foods Market | Pasta family
Whole Foods Market | Seasonal Specialties
Whole Foods Market | Truffles